direkt zum Inhalt springen

direkt zum Hauptnavigationsmenü

Sie sind hier

TU Berlin

Inhalt des Dokuments

Prof. Dr. Katrin Talke

Lupe

Straße des 17. Juni 135
Sekr. H95
Raum H9151
10623 Berlin

Tel. 030 / 314-22266 
Sprechstunde:
nach Vereinbarung

Email: info@marketing.tu-berlin.de

Katrin Talke joined Technical University of Berlin in April 2012 and holds the chair of Marketing. Before she held the chair of Entrepreneurship and Innovation at Hamburg University.

Katrin’s research interests focus on marketing, innovation management, and product design. She is addressing questions surrounding the launch and commercialization of new products, consumers’ response to design, and the performance impact of novel product designs. In these fields, she is and is and has been cooperating with researchers like Jaap Wieringa (RU Groningen), Erik Jan Hultink (TU Delft), Gina O’Connor (RPI Troy), Sören Salomo (TU Berlin) and Mark Heitmann (Hamburg University). She has published several articles in leading academic journals, such as the Journal of Product Innovation Management, Research Policy, or International Journal of Research in Marketing. In addition, her research has been reported in the commercial press, such as Daily Mail, MSNBC, Neue Zürcher Zeitung, Financial Times Deutschland, Frankfurter Allgemeine Zeitung, or Die Welt. 

Katrin has won several international best paper awards, including the Thomas P. Hustad JPIM Best Paper Award for the most relevant article published in 2009 in the Journal of Product Innovation Management, the Jürgen-Hauschildt-Preis 2010 for the best academic publication in innovation research, the Christer Karlsson Award of the International Product Development Management Conference 2008, or the Best Paper Award Innovation Management from the European Business School in 2006. 

Before starting her academic career, Katrin has worked as a management consultant at Andersen Consulting and as Assistant to the CEO at Mitsubishi Motors. She is now advising several companies on current topics in product design, marketing and innovation. 

 

 

Selected publications

Talke, K., Müller, S. & Wieringa, J.E. (2017). A Matter of Perspective: Design Newness and its Performance Effects. International Journal of Research in Marketing, 34(2), 399-413.

Schreiner, T.F., Fandrich, T., Heitmann, M. & Talke, K. (2017). A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity. Journal of Product Innovation Management, 6(34), 790-820.

Talke, K. & Heidenreich, S. (2014). How to Overcome Pro-Change Bias – Incorporating Passive and Active Innovation Resistance in Innovation-Decision Models, Journal of Product Innovation Management, 31(5) 894-907.

Schultz, C., Salomo, S. & Talke, K. (2013). Portfolio Innovativeness: How Differences in Scale Width and Assessor Perspectives affect its Nature and Relationship with Performance, Journal of Product Innovation Management, 30(S1) 93-109.

Talke, K. & Snelders, D. (2013). Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products, Journal of Product Innovation Management, 30(4): 732-749.

Talke, K. & O’Connor, G. (2011). Conveying Effective Message Content when Launching New Products, Journal of Product Innovation Management 28(6): 943-956.

Talke, K., Salomo, S. & Kock, A. (2011). Top Management Team Diversity and Strategic Innovation Orientation: The Relationship and Consequences for Innovativeness and Performance, Journal of Product Innovation Management 28 (6): 819-832.

Talke, K. & Hultink, E.J. (2010). Managing Diffusion Barriers When Launching New Products, Journal of Product Innovation Management 27(4): 537-553.

Talke, K., Salomo, S. & Rost, K. (2010): How Top Management Team Diversity affects Innovativeness and Performance via the Strategic Choice to focus on Innovation Fields, Research Policy 39(7): 907-918.

Talke, K. & Hultink, E.J. (2010). The Impact of the Corporate Mindset on New Product Launch Strategy and Market Performance, Journal of Product Innovation Management, 27(2): 220-237.

Talke, K., Salomo, S., Wieringa, J. & Lutz, A. (2009). What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness Journal of Product Innovation Management, 26(6): 601-615.

Salomo, S., Talke, K. & Strecker, N. (2008). Innovation Field Orientation and its Effect on Innovativeness and Firm Performance, Journal of Product Innovation Management, 25(6): 507-592.

 

Curriculum Vitae

Zusatzinformationen / Extras

Direktzugang

Schnellnavigation zur Seite über Nummerneingabe