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Modules offered in winter term 2017/8

 

 

 

Primarily for Bachelor’s Program

Marketing and Operations Management

Lectures - Principles of Marketing part
Date   
Course
Time
Room
3 Nov 2017
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
10 Nov 2017
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
17 Nov 2017
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
24 Nov 2017    
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
1 Dec 2017
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
8 Dec 2017
Principles of Marketing
2:15 - 3:45 p.m.
EB 301
Tutorials - Principles of Marketing part
Date
Course
Time**
Room
8 Nov 2017
9 Nov 2017

Lesson 1: Principles of Marketing T1
Lesson 1: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m. 

MA 004
MA 004

15 Nov 2017
16 Nov 2017

Lesson 2: Principles of Marketing T1
Lesson 2: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m.  

MA 004
MA 004

22 Nov 2017
23 Nov 2017

Lesson 3: Principles of Marketing T1
Lesson 3: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m. 

MA 004
MA 004

29 Nov 2017
30 Nov 2017

Lesson 4: Principles of Marketing T1
Lesson 4: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m. 

MA 004
MA 004

6 Dec 2017
7 Dec 2017

Lesson 5: Principles of Marketing T1
Lesson 5: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m. 

MA 004
MA 004

13 Dec 2017
14 Dec 2017

Lesson 6: Principles of Marketing T1
Lesson 6: Principles of Marketing T2

12:15 - 1:45 p.m.
10:15 - 11:45 a.m. 

MA 004
MA 004

The tutorials take place each week on Wednesday and Thursday (Date 1 = T1; Date 2 = T2) and are identical. Please choose one.

 

 

Organizational Matters
Lecturer
Prof. Dr. Katrin Talke
Times / Rooms
see above
Exam
Dates

1st date: 09 March 2018, 09:00 a.m., H 0105
2nd date: 03 April 2018, 3:00 p.m., H 105
All students may take part on both dates and must register.

Exam Registration
See information in the ISIS2 course for this event. Please make sure you sign up for the ISIS2 course.
Notes
3rd attempts at an exam / 2nd re-take / last attempt
The last attempt at passing the exam for Marketing and Production Management may be done orally or as a written exam. Regardless of the format, questions will be asked on  both parts (Marketing and Production). 
 
If you prefer an oral exam to a written one, please follow this procedure:
As of the summer semester 2016, the registration period for oral exams in Marketing and Production Management will always start with the publication of the grades for the written Marketing and Production Management exam (second exam date). Please send us your registration via email with your name, student ID number, and the degree you are trying studying for to info@marketing.tu-berlin.de. The registration period ends around 4 weeks before the first exam date for the written exam in the following semester. Please note our announcements about this deadline under “News”. After reviewing the registrations, you will receive your exam date according to Sec. 39(7) of the AllStuPO from 4 Feb 2014 at least four weeks before the exam date.  
 
Content of oral exam for Marketing and Operations Management
Questions will be asked on both parts (marketing and production). The length of the oral exam is at least 20 minutes for each student. As in the written exam, in addition to the content of the lecture and required reading, the content of the tutorials is also relevant. To prepare, we recommend the same procedure as preparing for the written exam. In the marketing part, you will receive problems in text form that are comparable with the material of the written exam in terms of content. The questions for the production part are completely comparable with the questions in the written exam. It is also expected that you can explain your calculations orally in a logical way. Just as in the written exam, in the oral exam a non-programmable calculator is the only aid allowed.
For questions on the oral exam, please contact the Chair of Production. 
Please read the notes on preparing for exams under Examination results and viewing exams 

 

 

 

Digital Marketing Strategy

Description
In this course students learn about the importance of online media, the most important players in this field and the different instruments of online marketing. The course starts with input sessions dealing with different topics of online marketing. Several quizzes during the course are used to examine and ensure the learning progress of the students. In the final project students work in groups and develop a online marketing strategy for a specific business model. The results are presented and discussed in class.
Instructor
Padalka, Talke
Lecture
Start: Wednesday, 18th of October 2017, 8-10h
Weekly sessions
Room
H0106
Number of participants 
Register is closed.
Examination and registration
Bachelor/ Master students: Registration for examination via Qispos (Dates and deadlines will be announced)

Diploma and guest students: Registration for examination requires a "Prüfungsanmeldebogen" (Registration via "QISPOS" is not possible)
Erasmus students: Registration for examination via Email
Remarks
Language of instruction: English

Innovation Workshop

Date
In the WiSe 17/18, the Innovation Workshop will take place from 26 Feb - 23 Mar 2018.
Room
to be announced
Number of participants
limited

Details and more information will be published in advance at www.innowerkstatt.tu-berlin.de

 

 

 

Primarily for Master’s Program

Consumer Behavior and Decision Making

Lecturers
Talke, Wagner
Time
Tues, 9 a.m. - noon, Start 17 Oct 2017
Room
H 0107
Rhythm
weekly
Exam registration
Exam registration is done using QISPOS.

Diplom students, students taking the course as a free elective, and those attempting the exam for the third time and who cannot register vis QISPOS need an exam registration form. Students from other German universities should send an email to: info@marketing.tu-berlin.de


Number of participants
The number of participants is limited. Please register using the online form by 18 Oct 2017.
Downloads
on ISIS2
Comments
No class will be held on the following dates: 24 Oct and 31 Oct 2017 (holidays)

Innovation Workshop

Date
In the WiSe 17/18, the Innovation Workshop will take place from 26 Feb - 23 Mar 2018.
Room
to be announced
Number of participants
limited

Details and more information will be published in advance at www.innowerkstatt.tu-berlin.de

 

 

 

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Scientific Reports

not offered in WS 17/18.

______________________________________________________________________

Sustainable Marketing

not offered in WS 17/18.

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