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Final Thesis

Final theses completed in the Chair of Marketing examine current questions from the Chair’s areas of research.

Currently, we conduct research in the following research fields:

- Product design and consumer behavior (Miriam Deufel)

- Product design from a gender perspective (Ulrike Phieler)

- Product design and consumer preferences (Florian Waldner)

We also supervise final theses in cooperation with companies. If you want to write in cooperation with a company, please submit an expose of your research (1 page) with your application. 

For Bachelor’s, Master’s, and Diplom theses, these are scientific papers in which a topic is intensively and soundly researched and discussed. Key for grading the theses are especially the formulation of clear research questions, the selection, intellectual reflection and synthesis of academic literature (particularly international, peer-reviewed journals), the work’s theoretical foundation, a structured, logical procedure, its contribution to academic discourse, and the derivation of recommendations for action in corporate practice. If you write an empirical thesis, then key evaluation criteria also include the derivation of hypotheses, conceptualization of the research design, selection of data collection and analysis methods, and interpretation of the findings. 

All students who wish to complete a final thesis with the Chair of Marketing must take / have taken the Scientific Working Methods seminar.

You also have the chance to take the course during the same semester in which you are writing your thesis. Please register for the course using the registration form.

Notes on the process for requesting to complete a final thesis in the Dept. of Marketing

1.  Our current research topics, to which individual thesis topics relate, can be found above on our Website in the section final thesis. Based on these description please decide for a research area you are interested in and rank the research areas according to your preference. 

2.  Please send your request at the latest by 15 September (WiSe) or 15 March (SuSe) with the following documents:
- Summary of the journal article marked with an asterisk in the list of introductory literature for your first preference. The summary may not be longer than one DIN A4 page (single-spaced, Times New Roman, 12p).
- current CV
- Transcript of records from your studies
Request form (PDF, 465.3 KB)
- Expose (if cooperating with a company)

3.  Please send all documents electronically to info@marketing.tu-berlin.de.

4.  We will send the notification of supervision at the latest by 1 October (WiSe) or 1 April (SuSe). We ask you to send a binding confirmation for supervision within 3 days.

5. If you receive positive confirmation for supervision, please arrange an individual meeting with your advisor to specify your topic.

6.  We will have a kick-off meeting in which the process (registration, date for discussion of outline, etc.) is explained. Dates for this will be published in advance.


Notes on registering your final thesis

  1. You register with the Examinations Office that you would like to write your final thesis and have found an advisor.
  2. There you will receive a form (Laufzettel) that you bring to your advisor.
  3. We will then enter the title, start date, and examiner and send the form to the responsible examination committee.

Notes on writing seminar, Bachelor's, and Master's papers

Second advisors for final theses in the IME Master's program


The Chair of Marketing and its staff can be second advisors for final theses in the IME Master’s program. This means only assessing the work with a grade suggestion, not supervising the students in Berlin. This supervisory work as well as the final decision on the grade is the responsibility of the advisor at the university in Twente. Students who are interested should send a request with a brief summary (max. half of a DIN A4 page) and the name of the advisor in Twente (if it is already clear) to: info@marketing.tu-berlin.de.

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