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TU Berlin

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Welcome to the Chair of Marketing

Lupe

Marketing has long been considered one of the most important factors for competitive success. In our degree programs, we offer students a comprehensive education on the key aspects of marketing. Our courses are based on theory with an empirical and international focus. We place a particular emphasis on transferring knowledge into practice.

In our scientific work, we concentrate on questions related to the design and marketing of new products, following both microeconomic and behavioral science research approaches.

Our findings are published in high-ranking international and national journals.

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