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News from Teaching & Research

Final thesis at the marketing chair

Lupe

From now on you can apply for a supervising position for your final thesis in winter semester 19/20. The application deadline is September 15th, further information can be found on our homepage: "Studying Marketing" > "Final Thesis". We look forward to receiving your application!

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Change in office hours

The secretary's office will be open on Tuesday 12-2 pm and on Thursday 10-12 am. 

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Annual Conference of the European Marketing Academy (EMAC)

Lupe

EMAC 2019 Hamburg; May 28th - 31st

Sabrina Fischenich presented the following paper:

Know your brand's design DNA: Introduction of a profiling scheme to capture the aesthetic attributes and symbolic associations of individual products and product portfolios over time

Sarah Johann presented the following paper:

Consistent designs: How formal and symbolic design consistency affect brand and product line recognition

Ulrike Phieler presented the following paper:

Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales

Florian Waldner presented the following paper:

Product Aesthetics: How Brand Recognition, Brand Confusion, and Brand Cluelessness Affect Product Sales

New publication

Lupe

The paper "Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors" ( A.-C. Schulz/ S. Johann) has been published in the  Scandinavian Journal of Management (Volume 34, Issue 1).

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New publication

The article "Gendermarketing – das bipolare Design von Produkten" (A. Wagner) has been published in the journal POP. Kultur und Kritik (Volume 13).

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New publication

Lupe

The paper "A Novel Approach for Predicting and Understanding Consumers’ Sense of Design Similarity" (T. F. Schreine/ T. Fandrich/ M. Heitman/ K. Talke) (forthcoming) is accepted to The Journal of Product Innovation Management.

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Innovation and Product Development Management Conference

Lupe

IPDMC 2017 at the University of Reykjavik; 11th‐13th June

Florian Waldner presented the following paper:

Product Design: How Brand Recognition And Confusion Affect Sales Performance
Florian Waldner; Katrin Talke; Sebastian Müller

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New publication

Lupe

The paper "A matter of perspective: Design newness and its performance effects" ( K.Talke/ S.Müller/ J.E. Wieringa) has been published in the  International Journal of Research in Marketing (Volume 34, Issue 2).

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Annual Conference of the European Marketing Academy (EMAC)

Lupe

EMAC 2017 in Groningen, NL; 23rd-26th May

Florian Waldner presented the following paper:

Product Design: How Brand Recognition And Confusion Affect Sales Performance
Florian Waldner; Katrin Talke; Sebastian Müller

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