direkt zum Inhalt springen

direkt zum Hauptnavigationsmenü

Sie sind hier

TU Berlin

Page Content

News from Teaching & Research

Research Assistant in the areas of consumer behavior and product design wanted

Lupe

For our team at the Department of Marketing of the TU Berlin we are currently looking for a scientific employee (for doctorate) in the main areas of consumer behavior and product design.

 

Die Stellenausschreibung finden Sie hier.

[Translate to English:] _______________________________________________________________________

Final thesis at the marketing chair

Lupe

From now on you can apply for a supervising position for your final thesis in winter semester 19/20. The application deadline is September 15th, further information can be found on our homepage: "Studying Marketing" > "Final Thesis". We look forward to receiving your application!

_______________________________________________________________________

Change in office hours

The secretary's office will be open on Tuesday 12-2 pm and on Thursday 10-12 am. 

_______________________________________________________________________

Annual Conference of the European Marketing Academy (EMAC)

Lupe

EMAC 2019 Hamburg; May 28th - 31st

Sabrina Fischenich presented the following paper:

Know your brand's design DNA: Introduction of a profiling scheme to capture the aesthetic attributes and symbolic associations of individual products and product portfolios over time

Sarah Johann presented the following paper:

Consistent designs: How formal and symbolic design consistency affect brand and product line recognition

Ulrike Phieler presented the following paper:

Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales

Florian Waldner presented the following paper:

Product Aesthetics: How Brand Recognition, Brand Confusion, and Brand Cluelessness Affect Product Sales

_______________________________________________________________________

New Publication

Lupe

The Paper "Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods" ( D. Dost/ U. Phieler/ M. Haenlein/ B. Liabi) has been published in the Journal of Marketing (Volume 83, Issue 2).

_______________________________________________________________________

New publication

Lupe

The paper "Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors" ( A.-C. Schulz/ S. Johann) has been published in the  Scandinavian Journal of Management (Volume 34, Issue 1).

_______________________________________________________________________

New publication

The article "Gendermarketing – das bipolare Design von Produkten" (A. Wagner) has been published in the journal POP. Kultur und Kritik (Volume 13).

_______________________________________________________________________

New publication

Lupe

The paper "A Novel Approach for Predicting and Understanding Consumers’ Sense of Design Similarity" (T. F. Schreine/ T. Fandrich/ M. Heitman/ K. Talke) (forthcoming) is accepted to The Journal of Product Innovation Management.

______________________________________________________________________

Innovation and Product Development Management Conference

Lupe

IPDMC 2017 at the University of Reykjavik; 11th‐13th June

Florian Waldner presented the following paper:

Product Design: How Brand Recognition And Confusion Affect Sales Performance
Florian Waldner; Katrin Talke; Sebastian Müller

______________________________________________________________________

New publication

Lupe

The paper "A matter of perspective: Design newness and its performance effects" ( K.Talke/ S.Müller/ J.E. Wieringa) has been published in the  International Journal of Research in Marketing (Volume 34, Issue 2).

______________________________________________________________________

Annual Conference of the European Marketing Academy (EMAC)

Lupe

EMAC 2017 in Groningen, NL; 23rd-26th May

Florian Waldner presented the following paper:

Product Design: How Brand Recognition And Confusion Affect Sales Performance
Florian Waldner; Katrin Talke; Sebastian Müller

Zusatzinformationen / Extras

Quick Access:

Schnellnavigation zur Seite über Nummerneingabe

Auxiliary Functions